Your cart is empty
You may check out all the available products and buy some in the shop
Return to shopAbout Us
Who We Are
Taani Bani is a mother-daughter-led brand, deeply rooted in the rich tradition of Maheshwari handloom sarees. It began as a tribute to Rutvi’s grandfather, whose life was dedicated to the handloom industry. Her mother started this journey to honor his legacy, and Rutvi later joined her, driven by her passion for fashion and ethnic wear.
Suvarna Pathak
CO-FOUNDER
Rutvi Chitnis
CO-FOUNDER
Suvarna Pathak
CO-FOUNDER
Who We Are
Taani Bani is a mother-daughter-led brand, deeply rooted in the rich tradition of Maheshwari handloom sarees. It began as a tribute to Rutvi’s grandfather, whose life was dedicated to the handloom industry. Her mother started this journey to honor his legacy, and Rutvi later joined her, driven by her passion for fashion and ethnic wear.
Rutvi Chitnis
CO-FOUNDER
Our Story
1950s
Our story dates back to the late 1950s when my grandfather moved to Maheshwar and began working in state government handlooms as a weaving master. Over the years, he became a training manager, traveling across Bhopal, Raipur, Chanderi, and other weaving hubs, but Maheshwar always remained home.
1980
In the early 1980s, he started working at Rehwa Society, contributing to the preservation of handloom weaving.
2000
In the early 2000s, during a visit to Pune, my grandfather encouraged my mother to start a business in Maheshwari sarees. However, before she could act on his advice, he fell ill and passed away. At that time, my brother and I were still in school, and without the necessary resources or support, my mother had to set the idea aside.
But she never forgot.
But she never forgot.
2014
In 2014, she reconnected with people in Indore and Maheshwar who had known my grandfather and his work. Her determination led to the birth of Taani Bani (previously Tani Bani Handlooms). Starting from home, she built the brand through exhibitions, slowly creating the strong network we have today.
Where We Are Now
I have always been drawn to fashion and have admired the elegance of sarees. So, when the opportunity came, I joined my mother to bring Taani Bani online and make these beautiful weaves accessible to saree lovers everywhere.
And here we are today, running our own online store—bringing you authentic, handcrafted Maheshwari sarees woven with tradition, love, and a touch of our family’s legacy.
Thank you for being a part of our journey! 💖